Human Intelligence for
Sustainable Business

We are a strategic consultancy

To help companies build a more sustainable business, HI Advisory applies user research, circular and service design methods and behaviour science.

We work with your core team to design waste out of your company.

Why do we do this?


We know that today’s linear business model is not sustainable. The environmental crisis is affecting economy already and more so in the future.

There’s a way to change that. At the core of this crisis is an unsustainable mindset. By nudging the human behaviour we can switch it.

This is the domain of design – understand what drives people. We use human intelligence to help companies make their business more sustainable.

Together we’ll find a balance between efficiency and sustainability.’

Why should you care?

It’s confusing

ESG, footprint, value chain, environmental impact, circular economy – what does that mean exactly? How to measure these? What can you do about them?
Let us help you sort it out.

There’s lack of cooperation

Are the departments within your organisation, your suppliers or customers on the same page? Do they know how to coordinate their operation to meet sustainability challenges?
Let’s build a common roadmap.

No structure to implement new business models

Your company is ready to change ways but doesn’t have a necessary framework? Let’s design processes needed and support your organisation in applying these.

Jane Oblikas

Jane Oblikas

Merle Liisu Lindma

Merle Liisu Lindma

Dan Mikkin

Dan Mikkin


Maarja Karlson

Maarja Karlson



Sustainability and profitability – are they cancelling each other out?

Not necessarily – there’s a way to create products and services that are sustainable and grow your business.

Rethinking your value chain and applying circular economy principles makes your operation more effective, reduces costs and mitigates risks.

Let’s work out how it applies to your business.