Human Intelligence for
Sustainable Business

We are a strategic consultancy

Why do we do this?


Our Vision

By 2030, a sustainable mindset will be second nature, shaping everyday decisions and driving meaningful change.

Our Mission

We create a balance between efficiency and sustainability, helping businesses thrive in a changing world.

Our Approach

Today's linear business model is unsustainable. The environmental crisis is already impacting the economy, and its effects will only intensify. But change is possible. At the heart of this crisis lies an unsustainable mindset—one that can be shifted by understanding and influencing human behavior.

This is where design comes in. By exploring what drives people, we use human intelligence to help companies transition toward sustainable practices.

We apply user research, circular design, service design principles, and behavioral science to help businesses eliminate waste and build long-term value. Working closely with your team, we design solutions that make sustainability both practical and profitable.

Together, we can create businesses that are both efficient and sustainable—because a thriving future depends on it.

Why should you care?

It’s confusing

ESG, footprint, value chain, environmental impact, circular economy – what does that mean exactly? How to measure these? What can you do about them?
Let us help you sort it out.

There’s lack of cooperation

Are the departments within your organisation, your suppliers or customers on the same page? Do they know how to coordinate their operation to meet sustainability challenges?
Let’s build a common roadmap.

No structure to implement new business models

Your company is ready to change ways but doesn’t have a necessary framework? Let’s design processes needed and support your organisation in applying these.

Jane Oblikas

Jane Oblikas

Merle Liisu Lindma

Merle Liisu Lindma

Dan Mikkin

Dan Mikkin


Maarja Karlson

Maarja Karlson



Sustainability and profitability – are they cancelling each other out?

Not necessarily – there’s a way to create products and services that are sustainable and grow your business.

Rethinking your value chain and applying circular economy principles makes your operation more effective, reduces costs and mitigates risks.

Let’s work out how it applies to your business.